Xiaomi debuts new sub-brand POCOPHONE to deliver performance that matters

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POCOPHONE F1 sets a new benchmark in the smartphone industry by redefining flagship performance, while maintaining an honest pricing

POCOPHONE, a new sub-brand from global technology leader Xiaomi, made its debut today with a mission to deliver performance that truly matters. Created by a highly-experienced team within Xiaomi, POCOPHONE seeks to redefine the smartphone experience by offering the ultimate performance with no frills.

 

The brand’s mission is encapsulated in its very first smartphone unveiled today, POCOPHONE F1, which offers an unbelievably fluid and powerful experience like no other. It features the flagship Qualcomm® Snapdragon™ 845 platform, the industry-leading Liquid Cool Technology cooling system, up to 8GB RAM and 256GB UFS 2.1 storage and a long-lasting 4000mAh battery.

Jai Mani, Head of Product, POCO Global, said: “POCO stands for ‘a little’—we believe in starting small but dreaming big. As a small outfit within Xiaomi, POCO has the freedom to start from scratch, zeroing in on the product choices and technologies that matter. This is why we have created a smartphone that delivers unbelievable performance, focusing on the core innovations that truly matter, which we believe will resonate with tech enthusiasts.

The new powerhouse will be available at an irresistible price tag, echoing Xiaomi’s mission to make amazing products available to everyone at honest pricing. It will hit the shelves in Pakistan on 2 November starting at PKR54,999, and roll out around the markets gradually.

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