For the Love of Food and Music!
Given the prevailing political and security situations in our country, people get only a few opportunities to come together for festivities in a safe public setting. As a brand that focuses on togetherness, Coca-Cola took it upon itself to bring people together for three-day festive events. Last year, The Coca-Cola Food and Music Festival brought together two of the biggest passion points of our nation; Music and Food, to give the people something to celebrate.
In 2018 & 2019 Coca-Cola Food and Music Festival is going bigger by celebrating the love for Food and Music with 7 events in 5 cities. This series will kick off from Lahore in November on the 16th, 17th and 18th followed by events in Faisalabad in December then Karachi. The Coca-Cola Food and Music Festival will then be going to our capital in January after which it will move to Multan. A revisit to the largest city of the country is a must which will happen in February. The series will then be closed after a full circle back in Lahore in late February.
The Coca-Cola Food and Music Festival will offer a variety of cuisines with flavors and delicacies to cater to a wide array of audience. The festival will offer a diverse panel of culinary talents along with several home based chefs. Coke Fest prides itself in being the platform for the promotion of solopreneurs and providing a boost to the home based food market. #CokeFest promises to offer all the season’s freshest flavors extending from a diversity of Desi to Continental, Asian (Chinese, Japanese, Thai), Turkish/Lebanese and Italian.
Food from the best combined with Music from Pakistan’s Biggest Music Platform Coke studio, is bound to give attendees a hard to forget experience. The incredible selection of musicians from Coke Studio will include megastars such as Ali Sethi, Sahir Ali Bagga, Aima Baig, Asim Azhar, Quadrum, Farhan Saeed, Waqar Ehsin ,Faraz Butt, Sahara UK and other international artists.
CEO at Active media (The Organizer), Saad M. Khan said; “The season 1 of Coca-Cola Food and Music Festival saw the biggest celebration of Pakistani culture with more than 250,000 people enjoying the festival with their loved ones. Season 2 of the Coke Fest is going to be bigger than ever, expanding to five cities with 7 events altogether. We are extremely excited and looking forward to welcome our guests to provide world-class entertainment through quality music and food for everyone.”
Indeed, a diverse panel of culinary talents i.e. local chefs will be offering special festival menus, discounts, and great meal deals during the festival. So put on your shoes, round up the family and explore over 90 leading and burgeoning traditional/contemporary restaurants and 30 caterers, home chefs et al. food stalls at this nonstop ‘Party in the Park’.
Organized by Active Media, the #CokeFest is presented by Coca-Cola Pakistan cosponsored by Jazz along with Kashmir cooking oil and Banaspati with Foodies ‘R Us, as the organizing partners. Also, The Festival’s Transport Partner will be Uber, Kids zone partner: Candy land, OOH Partner: Kinetic and Ticketing Partner: Easy tickets. Official media partners for the festival are TV One, News One, FM 91 & Wasaib with Lotus PR as the public relations partners and Foodada as the digital partner.