Leading e-commerce company, Daraz, is bringing 11.11, the
‘World’s Biggest Sale Day’, to Pakistan for the first time. The one-day sale is sponsored by
Unilever, L’Oreal, P&G, Nestle, Mi, and PEL – as well as HBL as our financial main partner.
The first mega event since the launch of the new Daraz App, customers can expect a truly
personalized and supercharged lineup of activities. Daraz 11.11 is a first of its kind event
and is set to be a game-changer for regional e-commerce.
What is 11.11?
11.11 started in 2009, when Alibaba, Daraz’s parent-company, positioned it as Asia’s
answer to Black Friday. Fast-forward 10 years and the headlining 11.11 sale is ready to
make the journey to Pakistan. The one-day event posts unequaled sales numbers, four
times that of Black Friday. Customers can look forward to a fully personalized shopping
experience, in addition to unimaginable mega deals, flash sales, thousands of brand
vouchers, mystery boxes, discounts from banks, giveaways and more. The one-day sale
event on the new Daraz App will be the biggest to date for the e-commerce company.
When is 11.11?
11.11 is the numeric short-form of 11th November. On November 11th, 2018, Pakistan will
greet the sale phenomenon with open arms and carts.
Managing Director Daraz Pakistan, Ehsan Saya, shared his thoughts on the upcoming
flagship sale: “11.11 is poised to make e-commerce and mobile app history. Once you
experience what the Daraz App has in store for you, everyone will be able to draw a line in
the sand and say: that was Daraz before 11.11. This is Daraz after 11.11. It will mark a
paradigm shift. 11.11 is about more than just deals and discounts – it will bring our entire
digital ecosystem into play, fusing A.I, entertainment, algorithm-assisted personalization, and
access to an assortment more than 2 million products deep – all in one.”For press queries
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